W7 Ultra Plush Mascara | Long-Lasting, Smudge-Proof and Water-Resistant Formula | Curved Brush for Definition and Length | Cruelty Free Women's Eye Makeup

Founded in 2002 in London, England, the brand W7 was established with the goal of offering high quality and trendy color cosmetics at budget-friendly prices to everyone. The brand's tagline "Who Will You Be Today?" promotes experimentation and self-expression without restrictions. W7 is an inclusive brand that caters to beginners, teenagers, adults, and makeup enthusiasts alike.

All W7 products are cruelty-free, with none of them being tested on animals. Some of the best-selling products from the brand include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.

The Mighty Mattes Eyeshadow Palette is a high-quality, highly pigmented palette suitable for all skin tones. The Banana Dreams Loose Face Powder is a yellow setting powder ideal for setting foundation, concealer, and other liquid makeup. The Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup. The Lift & Sculpt Cream Contour Palette features six professional and long-lasting cream formulas perfect for transitioning base shades and easy and effective contour application.

Customers have rated these products highly, with an average rating of 4.3 out of 5 stars for the Mighty Mattes Eyeshadow Palette, 4.3 out of 5 stars for the Banana Dreams Loose Face Powder, 4.0 out of 5 stars for the Peachy Clean Makeup Remover and Cleansing Balm, and 4.1 out of 5 stars for the Lift & Sculpt Cream Contour Palette.

The W7 Ultra Plush Mascara is a professional, high-quality mascara with a long-lasting, smudge-proof, and water-resistant formula. The mascara features a curved brush with thin spikes that lengthen and define lashes. Available in the blackest of black color, the Ultra Plush Mascara complements all eye colors and eye makeup shades. This must-have makeup item is the perfect gift for women, especially teens, who love high-quality makeup. Additionally, the Ultra Plush Mascara is cruelty-free and vegan-friendly, making it free from animal testing.

Overall, W7 is dedicated to making premium cosmetics accessible to everyone at an affordable price.

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